Pedro Gulin
The brief
Recruit two audiences for a category most creators haven't heard of yet: creators who already know TikTok Shop, and the coaches and communities who teach them. Each needed its own promise, page and ad set, without losing the feel of one brand.
What I did
Working directly with Social Impact, I designed and built both funnels end to end. For creators, an application page that frames TikTok Go as the next wave after TikTok Shop. For coaches and community owners, a partner page that offers an affiliate path to bring TikTok Go to their members. I designed the pages in Figma and built them in WordPress with Elementor, on desktop and mobile, and designed 10 feed and story ad concepts for each audience.
Key deliverables
- Creator application page, designed and built in Elementor
- Partner program landing page, designed and built in Elementor
- Responsive desktop and mobile versions
- 20 ad concepts in feed and story formats
Application page
Built in WordPress + Elementor
Mobile version
Same page on mobile
Story ads
Recruiting creators
Feed ads
Scroll sideways
Partner landing page
Built in WordPress + Elementor
Mobile version
Same page on mobile
Story ads
Recruiting coaches and communities
Feed ads
Scroll sideways
Next case
Daiane Silva