Daiane Silva

The brief

Sell a health program in a weight-loss market crowded with promises, then keep the same brand selling between launches, with supplements, kits and seasonal offers that still feel like one expert.

What I did

Over about ten months, I designed her launches and direct-sales campaigns end to end. For the Método Limpeza do Intestino (Gut Cleanse Method) launch: the sales page, the Hotmart, member-area and YouTube covers, and the countdown creatives. For the free challenge week that fed the launch: capture and reminder ads, carousels and class thumbnails. Between launches, product creatives, carousels and a sales page for her supplement lines, and the Black Friday offer that bundled the program with a supplement kit.

Key deliverables