Dr. Vitor Erlacher

The brief

Keep selling to the same audience of aesthetics professionals across a year of launches, each with its own offer, without the campaigns blurring into one another or losing his premium, clinical positioning.

What I did

Across about a year of one-off launches, I designed each campaign end to end, with its own visual identity for the event and the product: key visual, capture and sales pages, and the capture, reminder and sales creatives. O Poder dos 3ML (August 2024) and its relaunch, A Revolução dos 3ML, sold his signature 3 mL technique through free live classes. HOF Class (October 2024) launched the Magic Lips lip-filler course. Black Friday Vitalícia (November 2024) offered lifetime access to all of his courses. Imersão BioPro was a low-ticket paid immersion on biostimulators, co-hosted with Dr. Raquel Levin.

Key deliverables