Balayage Fashion Day

The brief

Introduce a new course to Spain's hairdressing market and make it stand apart from conventional salon education.

What I did

Working directly with Rafa and his team, I developed the event's full visual identity and creative system across the ads and lead-capture page. Inspired by Miami Fashion Week, I used editorial typography, photography and layouts to make the course feel like a fashion event.

Key deliverables

• Event identity and key visual
• Lead-capture page
• Countdown and announcement ad creatives