The brief
Launch O Novo Digital to a broad audience in a crowded education market and make the offer feel exclusive and unmistakably hers.
What I did
I led the visual strategy for the campaign: a dark-and-gold system with high-contrast typography and cinematic art direction, applied across social creatives and stories.
Key deliverables
- Campaign visual strategy and key visual
- Social creatives
- Stories
Project presentation
Full board

Original campaign in Portuguese
Next case
Nicole Forziati
