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The brief

After years of local launches, in-person events and one-to-one mentoring, this was his first major digital launch, backed by a substantial paid-traffic budget, for a course teaching stylists how to become business owners.

What I did

Developed a dark-and-gold identity that brought a premium, growth-oriented language to a category that usually sells technique, and carried it across the launch creatives. We worked together from December 2023 to February 2026, across more than 15 sales campaigns.

Key deliverables

• Launch identity: palette, gradients and typography
• Countdown ad creatives for feed, stories and mobile
• Campaign system carried across the whole launch